A website that introduces the person before the service.

Serenella Maestrini has been a financial adviser since 1995, working with individuals and families in Ticino. Her old website was a single page last updated in 2019. We rebuilt it around her: who she is, how she works and what she can do for the people who contact her.

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Optima Family: home page with Serenella Maestrini’s portrait and the button to book a first meeting

Client: Optima Family Sagl, Savosa
Live: July 2026
Work: Website rebuild
Technology: Next.js and Payload CMS

The project

From a 2019 single page to a site that explains the work.

Optima Family offers all-round financial advice, investment solutions through FINMA-supervised partners, and private guardianships or those mandated by the child and adult protection authorities. The old website, a one-page WordPress site, said little about any of this. It had no sitemap and no description for Google, and zooming was blocked on phones.

We kept the firm’s logo and colours and rewrote the copy from real content. Serenella reviewed and corrected it before launch. The result is five pages: home, about, services, method and contact. The site is in Italian.

Trust

Credentials in view, without a sales pitch.

When savings are involved, visitors want to know who they are dealing with. The About page tells the story since 1995, the FINMA and ARIF authorisations are stated where people see them, and the Method page explains the approach in four steps.

Optima Family: About page with Serenella Maestrini’s background — About

Optima Family: the four-step method — Method

On the phone

A meeting or a call, one tap away.

The site is designed for phones first. Two buttons stay at the bottom of the screen: book a meeting and call.

Three services, explained simply

Advice, investments and guardianships each have their own explanation, written for non-specialists.

Contact and map

Address, phone, email and opening hours on one page, with a map of the Savosa office.

Ready for Google and AI assistants

Structured data for the business and the FAQs, a sitemap and an llms.txt file.

Optima Family on a phone: home page with the meeting and call buttons — Home

Optima Family on a phone: contact page with the map — Contact

See the live site.

optimafamily.ch has been live since July 2026.

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